ch 8.

social media providers- Facebook, google, linked in, twitter.

social networks-  Social relationships among people with common interests.

viral hook-some inducement (A prize or reward).

Content Data- Data and responses to data that are contributed by users.

Connection data- A data about relationships.

Social CRM- A dynamic  SM-based CRM process.

Crowd sourcing- the dynamic social media process of employing users to participate in product design or product redesign.

business to business consumer (B2C)- Relationships to market products with end users.

(B2B) business to business- Leads to retailers.

Capital- the investment of resources for future product.

Human capital- the investment in juan knowledge and skills for future profit.

social capital- The investment in social relations with execration of returns in the marketplace.

value of social capital- determined by the number of relationships in a social network.

influencer- your opinion may for a change in another's behavior and beliefs.