CH.10


*Threat- a person or organization that seeks to obtain or alter data.

*Vulnerability- An opportunity for threats.

*safeguard- Measures some organizations take to block the threat from obtaining the asset.

*target- the asset that is desired by the threat.

Human error- mistakes.

*pretexting- someone deceives by pretending to be someone else.

*Phishing- A similar technique for obtaining unauthorized data that uses pretexting via email.

*Phisher- Pretends to be a legitimate company and sends out email requesting confidential data.

*Spoofing- Another term for a person pretending be someone else.

*Sniffing

Ch.9

*Business intelligence systems- Information systems that process operational, social and other data
identify patterns, relationships, and trends for use by business professionals and other knowledge.

*Patterns, relationships, and trends are known as business intelligence.

*decision support systems- Decision making BI systems.

*Data acquisition- The process of obtaining, cleaning, organizing and relating data.

*BI- Data Analysis- the process of creating business intelligence.

*Publish results- the process of delivering business intelligence to knowledge workers who need it.

*Push Publishing- Delivers business intelligence to users without any requests from the users.

*data warehouse-

-obtain data

-cleanse data

-organize and relate data

-catalog data

*granularity- a term that refers to the level of detail represented by the data.

*data mart- A data collection smaller than a data warehouse.

*reporting application-

-sorting

-filtering

-grouping

-calculating

-formatting

*Online Analytical Processing- Proves the ability to sum, count, average and perform other arithmetic operations on groups of data.

*measure- The data item of interest.

*dimension- A characteristic of a measure.

ch 8.

social media providers- Facebook, google, linked in, twitter.

social networks-  Social relationships among people with common interests.

viral hook-some inducement (A prize or reward).

Content Data- Data and responses to data that are contributed by users.

Connection data- A data about relationships.

Social CRM- A dynamic  SM-based CRM process.

Crowd sourcing- the dynamic social media process of employing users to participate in product design or product redesign.

business to business consumer (B2C)- Relationships to market products with end users.

(B2B) business to business- Leads to retailers.

Capital- the investment of resources for future product.

Human capital- the investment in juan knowledge and skills for future profit.

social capital- The investment in social relations with execration of returns in the marketplace.

value of social capital- determined by the number of relationships in a social network.

influencer- your opinion may for a change in another's behavior and beliefs.